The best seat at the CrossFit Games is waiting for you
Join us for CrossFit Games week in San Jose: the Owners Conference, inside the Games, and at the Adaptive competition. Book your time in our exclusive penthouse suite and let's talk about what's next for your gym.
July 22-26, 2026 · San Jose, CA
A full week at the center of CrossFit
The biggest CrossFit Games in the event's history. Thousands of athletes, owners, and coaches in San Jose for one week. We're showing up for all three events.
CrossFit Owners & Coaches Conference
Signia by Hilton · San Jose, CA · July 22-23
CrossFit's two-day event for affiliate owners, coaches, and their staff. Three tracks: Business, Coaching, and Partner Activations, with hands-on sessions and built-in networking throughout both days. Find us at our booth.
CrossFit Games
SAP Center · San Jose, CA · Penthouse Suite P10 · July 24-26
We're hosting an exclusive penthouse suite above the competition floor. VIP access, food and drinks, gift bags, and one-on-one time with the team. Book your spot. This is where the real conversations happen.
Adaptive CrossFit Games
San Jose Convention Center · Presented by WheelWOD · July 24-26
One mile from the SAP Center, the Adaptive Games are one of the most exciting events of the week. SugarWOD is proud to sponsor and have a team on the floor all three days.
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